Wednesday, March 07, 2007

How Digg Can Be Used For SEO

An examination of the social network called Digg and how it can be used as part of a successful search engine strategy.

One of the newest places to submit articles that you have written is Digg. This is a huge social network whose readers actually despise anything that looks like marketing. You probably won’t last two minutes on this site, which has a “burial” feature that kicks overt displays of advertising right off the sight. However if you are very clever about the way you position yourself on Digg you can use it as a marketing tool to bring more visitors to your site and that may mean potential link partners and advertisers. If you are successful at posting writing on Digg then you will likely experience a ton of traffic being brought to your site.

Digg is all about user powered content. Everything is submitted and voted on by the digg community. After you submit content, other people read your submission and Digg what they like best. If your story is popular and receives enough Digg vote, it is promoted to the front page for the millions of visitors to see. So how can you turn this into an SEO tool?

The first challenge is to get people to give a Digg vote to your posting. This means having an article on the top page or linking to someone who has a story on the top page. However even after you manage that you need to have a fantastic title and summary or the savvy, marketing hating readers on Digg may not even glance at any URL that is attached.

The main way that Digg can be part of a good SEO strategy is in driving a lot of traffic to your site quickly by getting in the top ten read articles on the first page of the site. This creates the kind of buzz and credibility for your site that just cannot be bought using keyword articles only.

Author: Chris Angus
From: http://www.chooseinsurance.co.uk/

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Monday, March 05, 2007

Top 6 Link Exchange Tips From Go2DirectAds.com

In order to achieve top 10 ranking in Google Yahoo and MSN you need to properly optimize your website for a specific keywords related to your site topic. If you optimize for wrong keywords, you are unlikely to see any results.

There are many software's available to help you achieve search engine optimized (SEO) pages. XSitePro software will enable you to pinpoint any issues with on-page optimization and will guide you to correct these problems in step by step manner.

Link exchange or off page optimization plays a huge role getting higher search engine rankings. Here are top 6 tips for managing effective link exchange campaign.

1. Use a link exchange management script for managing link partners. A link exchange script will save you time and efforts to effectively manage link partners. Webmaster would like to exchange links with your site if you have link exchange script installed on your site. Make sure you link to link partner page from your home page.

2. Try to achieve PR2 (page rank) to PR3 with your link partner section to attract authority websites to link to your website. Use article submission with link back to your site to get one way links back to your website and improve your page rank.

A) You can submit articles to 450 article directories using Article Post Robot.

B) Use Link Directory Submitter Software to submit to high PR directories.

3. Once your website has achieved PR2 to PR3 then you can find authority websites with high search engine rankings similar to your website theme for link exchange. Never exchange links with non-relevant websites and link farms. The search engines will lower your ranking if your site is linking with link farms. 1 relevant link is better than having 10 non-relevant sites linking to your site.

4. Never exchange link with website which are banned from search engines, sites which are not indexed in the search engines and whose PR is equal or less than PR1. Never exchange links with link farms as link farms are considered spam sites in search engine's eyes.

5. Make sure you do not have more than 25 links pointing out from your link partner pages.

6. Search engines are looking for a constant and gradual increase in links pointing to your website. Getting a quick spike in links may be perceived as spammy in search engines eyes. So make sure you are constantly exchanging links over the time with other websites to increase your site rankings.
Author: Gord
From: link-exchange-tips.com/

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